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Retail and distribution in the Lithuania


The modern modes of distribution develop (supermarkets, hypermarkets…), but the distribution sector remains little concentrated, which makes it difficult to reach consumers

The distribution sector is atomized. Direct marketing has thus become a common way to distribute products in the country, with Avon, Amway, Mary Kay cosmetics, Herbalife leading the way. Direct marketers enable these firms to reach clients in small towns and Lithuanian countryside, where retail outlets are rare.



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